Tia Zakher, a 22-year-old TikTok creator, has ignited a wildfire of buzz and debate with her bold skincare experiment—she’s completely ditched her routine. No serums, no cleansers, not even water.

Her “do-nothing” method quickly became a viral sensation, sparking fierce curiosity and controversy across TikTok. While some followers praised her fearless approach, others questioned the authenticity of her journey—or worried about the toll on her skin’s health.

Zakher’s minimalist trial began on March 14, after years of cycling through every acne treatment imaginable—from chemical peels and microneedling to harsh exfoliants and topical creams. Frustrated by the endless cycle of disappointment, she made a radical choice: stop touching her face altogether. No picking, no washing, no products. Absolutely nothing.

At first, she kept this dramatic shift under wraps from her growing audience—now over 125,000 followers. But by April, her skin’s visible changes—flakiness, uneven tone, and rough texture—sparked a flood of questions in the comments.

In response, Zakher broke her silence with a candid video explaining her unconventional approach. The clip instantly went viral, amassing over 10 million views and sparking a nationwide conversation about what true skincare really means.

Zakher describes her experiment as a natural skin healing process, dubbing it the “caveman” regimen—a term she discovered during her deep dive into similar no-routine methods online. (She’s quick to clarify she didn’t coin the name herself.)

In a digital world where TikTok has become a stage for everything from beauty hacks to chronic illness stories, Zakher’s journey is sparking fresh conversations about what it really means to trust your body—and the internet—with your face.